Missouri Sports Betting Ballot Measure Approved By Voters

Missouri citizens authorized legal mobile and retail sports betting, permitting managed books to take bets next year.

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Missouri voters authorized legal mobile and retail sports betting wagering, allowing managed books to take bets next year.

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The sports betting ballot measure passed by a slim bulk early Wednesday early morning after more than 2.9 million votes were counted.


Seven of the 8 states surrounding Missouri allow mobile or retail sportsbooks. That includes Kansas and Illinois, which split the Kansas City and St. Louis city locations with Missouri, respectively.


Missouri is the 39th state to authorize legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to authorize sports betting wagering this year.


" Missouri has a few of the finest sports betting fans on the planet and they appeared big for their favorite teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, stated in a statement. "On behalf of all six of Missouri's expert sports betting franchises, we wish to thank the Missouri voters who made their voices heard by authorizing Amendment 2. This historical vote makes Missouri the 39th state to legislate sports betting wagering and guarantees we no longer lose valuable tax revenue to our surrounding states. Most importantly, the passage of Amendment 2 means a new, dedicated, long-term funding stream for Missouri class."


Missouri sports betting wagering next steps


Voter approval indicates as much as 14 mobile sportsbooks could start accepting bets next year. It is not likely all 14 offered licenses are used.


DraftKings and FanDuel funded nearly every dollar of the "yes" campaign and will unquestionably apply to take bets in the Show Me State. They will likely each pursue the 2 "untethered" licenses offered without needing to partner with a Missouri brick-and-mortar casino or sports betting group (and pay an accompanying fee).


Six licenses are available to each Missouri gambling establishment operator, respectively. Caesars, regardless of opposing the ballot procedure, will likely utilize its license to introduce the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will also likely release their particular books.


The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains uncertain if they will release mobile sportsbooks.


The staying six licenses are scheduled for each of the major expert sports betting teams that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were among the most popular advocates of the tally procedure.


In addition to DraftKings, FanDuel and Caesars, Missouri bettors must anticipate other prominent nationwide brands consisting of BetMGM, bet365, BetRivers and Fanatics to seek market gain access to.


Launch probability tiers IF Missouri citizens authorize sports betting:


Guarantees: FanDuel, DraftKings
Locks: BetMGM, Bally Bet
Likely: Fanatics, bet365, ESPN BET
Are Already Live In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa
Opposed Referendum But Still Might: Caesars


Missouri's ballot procedure permits every Missouri casino to open retail sportsbooks on their particular residential or commercial properties. Most if not all 13 gambling establishments managed by the six casino operators are expected to open in-person wagering options such as wagering kiosks and potentially devoted, full-service sportsbooks.


The 6 sports betting teams can also open in-person sportsbooks within or surrounding to their respective home playing locations. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that permit in-stadium retail sportsbooks.


The language around the ballot procedure needs the very first licensed sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, continually books' most financially rewarding time of the sports betting calendar.


Missouri sports betting background


The effective Missouri sports betting project comes in spite of millions in funding opposing the step from among the state's biggest sports betting stakeholders.


Caesars spent countless dollars to defeat the measure. In many other states that connect online sports betting wagering with a state's brick-and-mortar casinos, an operator is granted a minimum of one license per managed property.


In that scenario in Missouri, Caesars would be paid for a minimum of three possible licenses, one for each casino it handles. Instead, Caesars just has one. In states with the license-per-property model, business can either open extra in-house books or, more typically, subcontract the license to a rival that pays an accompanying cost in exchange.


FanDuel and DraftKings, which have approximately two-thirds of U.S. across the country sports betting wagering handle market share, might possibly have a leg up on their competitors by making the pair of untethered licenses. It stays to be seen which two books will make these slots, but the language around the tally procedure would appear to prefer the two nationwide market leaders.

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Polling previously in the year revealed the "yes" vote with a minor lead. Support efforts were boosted by tens of millions invested by DraftKings and FanDuel.


A series of tv and radio ads focused on the earnings legal sportsbooks would generate for Missouri public education. Opponents, moneyed largely by Caesars, argued the fans' advertisements were misleading and the tens of millions of predicted dollars raised would have a minimal impact in a state that already invests billions on education annually.

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